Impact of penguins for Small Business SEO

How does a Penguin algorithm assist the Small Business SEO?

Vince Lambert SEO Leave a Comment

Penguin helps in penalizing the websites that use bad links in manipulating the search rankings. Penguin has refreshed it pages so that any form of recrawling or manipulation can get detected conveniently. The best way they can handle these spamming is by devaluing and adjusting the page rather than affecting the entire site.

Penguin algorithm helps the small SEO businesses like mine in progressing their SEO White Hat Projects as they are prevented from getting affected by these spams. Penguin is working in collaboration with Google as its sole algorithm.  Their work does not get hindered rather the spammers are held back. They do not get the opportunity to progress with any of the spamming processes. Now that Penguin is part of the algorithm it conveniently pursues the inorganic types of links that are bought for the only purpose of refining the search rankings.

The penalties are presented according to the pages and delivered on the required domains rather than affecting the entire website. This serves the purpose for an extended period.

How are the spammers creating a menace?

The Penguin algorithm can utilize various strategies for hunting down the spammers. The spammers use different techniques of retrieving bad links from sites. The techniques include

  • purchasing links
  • unsolicited the comment pages or sections of other websites and links
  • continuing with enormous link transaction  

The spammers indulge in these activities to enhance the link volume and search rank options. This highly efficient SEO strategy of Penguin shall help the small businesses in continuing to progress and rise rather than facing any trouble. The spammers, therefore, drop from their intention of holding on to these links and cannot move ahead in creating further insurgencies.

Some important points about Penguin

Penguin has been working on bringing the best quality of algorithm in the market. The recent version of the Penguin is granular in form and has arrived with a lot of potentials to assist the search engines and improve the quality of search ranks.

  • The spam signals to assist in detecting the links faster and in taking the necessary step while evaluating the sites.
  • They simply replace it and do not affect the entire site in this case. It leaves a certain impact on the folder, page, and domain.
  • Penguin shall assist in bringing about competitive research utilizing CDTOX that helps to filter it even better and faster.

Previously the Penguin algorithm affected the entire website while filtering the spams especially links that was obtained to enhance the search rankings. This situation did change the dropping of the entire ranking of the page. In this way, the websites did face a setback to which they could not succumb to, in the extended period. This was creating a huge menace because many website owners were facing turmoil in retrieving the site. Some had even to spend an obscene amount of time in clearing the spam links and wait for the upcoming Penguin update to recover them.

To recover and improve the search rankings these bad links have to be devalued and replaced. These bad links act as toxic for the system and need to be evacuated to make the site function efficiently. In these cases the audit assists in searching the links and in removing the spam links. But with Penguin one can refresh the system even before one has detected any sign of recovering the search rankings.

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Vince Lambert is the co-owner of TactikMedia, a major agency in the french community from the Great White North Canada. He is passionate about everything related to SEO/Strategy/Inbound Marketing and Website Optimization.

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