Hey there! Considering switching to Ghost?
If so, you’re probably trying to figure out whether it will be the right decision for you – and we wanted to help make that process a bit easier.
Scroll down and you’ll find as many details as we can squeeze onto a single page to help give you an overview of Ghost vs WordPress compared. We’ll also give you a straight-up comparison of features, customer experiences and performance.
1. Ghost is much more simple
If you’re sick of wading through menus and navigating complex options that you never use, we’ve got news for you:
Ghost is explicitly focused on doing one thing really well: Publishing. Everything revolves around your content:
Ghost editor is designed solely around providing the best possible writing experience. Using the power of Markdown with a live-preview, you can format all of your posts on the fly with just a couple of extra keystrokes. This is significantly more powerful than a traditional, cumbersome WYSIWYG editor.
Ghost gets out of the way and allows you to focus on your writing.Click To Tweet
2. Ghost has SEO & social built-in
What’s the point in publishing if nobody reads your content?
Ghost has the best support for search engine optimisation and social sharing features of any blogging platform in the world. You don’t need any extra plugins or extensions, and you don’t need to write any extra code. It just works.
There are built-in XML sitemaps, canonical tags, optimised URLs, microformats, Facebook Open Graph tags, support for Twitter cards and clean semantic markup. All of this is done for you automatically, with no plugins needed. It has everything Yoast SEO does, made it better, and built it right into core.
3. Ghost is way easier to set up
Getting up and running with WordPress, for the uninitiated, can be a long process. You have to download the software, find a hosting company, sign up for a new account, and then get all your files uploaded over FTP and setup a new MySQL database before you actually get to the install process.
Because Ghost offers an official hosted service, you can have a new blog up and running in the space of about 3 clicks – with exactly the same level of control as if it were hosted anywhere else. Powerful automation simply saves you a lot of time.
4. Ghost is faster
Because Ghost is powered by a modern technology stack using Node.js – it’s fast. Really, really, really, ridiculously fast.
Independent tests have found Ghost to be up to 1,900% faster than WordPress. What does that mean? In the amount of time it takes WordPress to respond to 1 request, Ghost will have already responded to 19 of them. The speed of your blog impacts everything, from search engine rankings to mobile user engagement.
tl;dr: The skinny
Cut to the chase? Ghost is better for publishing and blogging. WordPress is better for building a dynamic, complex website.
Ghost is best if…
- You care about a well designed interface
- Your content needs to work well for social and search
- Speed and performance are important to you
You might be better off with WordPress when…
- You want a full business website, not a blog or publication
- Extra advanced functionality like ecommerce, is needed
- You want to build your own custom features with plugins
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