Our choice of color is an essential part of our website design process. While we love some colors, we end up hating some of them. Humans are like that only. So here a question arises. Do the colors we use in our websites affect our conversions? They do indeed.
We are all familiar with the psychology of colors. Red color with extended wavelength appears to be closer than it is and thus appeals more. Similarly yellow is an emotional stimulator, Blue is the calming color and green ensures your striking appearance. So the colors do have a psychological impact.
They won’t be there the whole day
You don’t get much time to convert a visitor into your customers. They aren’t there to spend the whole day. Within just a couple of minutes of a visit to a site, they make up their mind. So to make these visitors your clients, you need to put your best design skills to your site. Underestimating the importance of the colors can result in a loss.
How colors impact the visitors
Every brand that is a cult has its color identity. Like that blue color becomes the identity of Facebook and that yellow color of Snapchat. Web sites that target ladies use those soft feminine colors preferably the Pink, and those targeting men use hard colors. Most of the things we buy, we opt for the best colors.
Humans process images a lot faster than text. A major portion of your traffic proceeds based on the colors of your website and they will never return if they don’t like them. Using the right colors, you can lift up your conversions by about 80%.
What are your colors?
People while getting their designs done often have colors as the last preference. They even without any research end up using the colors that are their personal favourite. Will that work for your business? Not sure?
Now try a new thing. Research about the best-suited colors according to the niche you are in and the audience you target. Robert Plutchick’s Wheel of Emotions can be a handy tool.
Have a perfect balance
If your choice of colors is based on an intense and thorough research, well done there. Now the job is just half done. Next, you have to come up with the best mixing and balancing of these colors. Your site would be full of elements and distribution of colors isn’t as easy as it may seem.
Here you can go by the 60-30-10 rule. Choose the two colors you are to use and cover 60 percent of the website with your prime choice. Assign 30 percent space to the second option. Now fill up the remaining 10 percent space with a color that gives the best finishing.
Colors on your websites are the first thing responsible for the conversion and trust that it creates. These colors also make the identity of your brand. So it’s better to use them wisely. If you are from the category of people who have tried everything and still no growth achieved, you may try this. Probably this is the reason.
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